Dagfinn Bach and Karlheinz Brandenburg introduced the “Music DNA” files at Cannes’ Midem music conference. Bach and Brandenburg both have history with mp3 data files. Bach worked on the fist mp3 player back in 1993 and Brandenburg INVENTED the mp3 file. The new file can house up to 32 GIGABYTES worth of information including lyrics, album covers, and videos. Their new music format will compete with already released Apple’s iTunes LP. The new feature they are also pushing is that every time you are connected to their service your file’s will be updated. Good or bad? I’ll let you decide.
“Because of the large amount of information being packed into the “MusicDNA” files, each track will likely cost more than the $1.29 iTunes currently charges for newer tracks. No major labels have yet to sign pacts with the “MusicDNA” developers, but with the growing presence of iTunes LP, “MusicDNA” seems like technology that Apple’s competitors like the Amazon MP3 store would be interested in working with. “Out of a rusted old VW Beetle we are making a Ferrari,” said Bach Technology’s Stefan Kohlmeyer. “We are taking an existing idea, giving the end user a lot more and making that file much more valuable — like transforming a tiny house into a huge villa.””
-RS.com
Look out for the new file format appearing in the summer of 2010.














